[Growwine] Ontario's drinking culture: A big part of the battle?

[Paul Bulas]

Lately I've been thinking that some of the obstacles to getting a true artisanal wine culture started across Ontario might stem from the overall views toward alcohol - in addition to the regulatory obstacles we discussed last week (e.g. 5-acre minimum, etc.).  We now have grape varieties that work across much of Central Ontario - so the viticultural difficulties are being fast addressed.  But what about the cultural aspects in general?  Would an overall liberalization of views about public alcohol consumption help a fledgling artisanal wine industry?
Each country has its unique history, but I can't help thinking that we in Ontario - and perhaps many more jurisdictions in North America - would do well to re-shape policies concerning public alcohol consumption along the lines of those seen in much of Europe.  I can't underestimate how necessary it is to bring quality artisanal wine and beer into the mainstream by emphasizing that these are culinary products; "art of the land", if you will.  Without a change in overal mentality, I think there will continue to be an uphill battle because artisanal wines will just be seen as a "special occasion" thing; a knick-knack; something you get for someone on their birthday or anniversary but nothing you'd ever dream of getting even just for yourself to have with supper.
Any thoughts?


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