<html><head><style type="text/css"><!-- DIV {margin:0px;} --></style></head><body><div style="font-family:tahoma, new york, times, serif;font-size:10pt"><DIV>Lately I've been thinking that some of the obstacles to getting a true artisanal wine culture started across Ontario might stem from the overall views toward alcohol - in addition to the regulatory obstacles we discussed last week (e.g. 5-acre minimum, etc.). We now have grape varieties that work across much of Central Ontario - so the viticultural difficulties are being fast addressed. But what about the cultural aspects in general? Would an overall liberalization of views about public alcohol consumption help a fledgling artisanal wine industry?</DIV>
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<DIV>Each country has its unique history, but I can't help thinking that we in Ontario - and perhaps many more jurisdictions in North America - would do well to re-shape policies concerning public alcohol consumption along the lines of those seen in much of Europe. I can't underestimate how necessary it is to bring quality artisanal wine and beer into the mainstream by emphasizing that these are culinary products; "art of the land", if you will. Without a change in overal mentality, I think there will continue to be an uphill battle because artisanal wines will just be seen as a "special occasion" thing; a knick-knack; something you get for someone on their birthday or anniversary but nothing you'd ever dream of getting even just for yourself to have with supper.</DIV>
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<DIV>Any thoughts?</DIV>
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